Marketing Manager (m/f/d) Medical Device Services Europe

The Marketing Manager will be part of the European marketing team, driving business performance and building brand exposure of the Medical Device Services business unit.

Responsibilities:

The Marketing Manager responsibilities include, but are not limited to, the following:

Strategic Marketing

• Define and implement the overaching marketing strategy.
• Support the integration and marketing alignment of newly acquired companies.
• Conduct and manage market intelligence activities to support data-driven decisions.

External Communication

Digital Marketing (Focus: Lead Generation)

• Manage and optimize both global and local websites, including Content management, SEO / SEA strategies, Web analytics and performance reporting.
• Drive the LinkedIn strategy by leading editorial planning, managing paid campaigns, scheduling and publishing content, and coordinating the creation of visuals and videos with the creative team.
• Monitor marketing campaign progress and analyze results to improve performance and ROI.

Non-digital Marketing

• Strengthen brand awareness and generate leads through:
  • Organizing and promoting free webinars, managing registrations and follow-ups
  • Coordinating external training programs
  • Launching other lead-generating initiatives
• Manage the MDS European newsletter.
• Plan and execute email campaigns (CRM relaunch planned for 2025), ensuring GDPR compliance.

Support to Sales teams

With the marketing team:

• Manage the creation and update content on multiple platforms, including clients’ presentations & flyers
• Organize Eurofins MDS customer events (e.g. workshops).
• Ensure the organisation of external events/ participation to congresses.

Project management

• Lead the planning, preparation, and marketing of new service launches.

People Management

• 1 Marketing Specialist (based in Germany)
• 2 Junior Marketing Specialists (based in Italy)

Coordination

• With the EU MDS management (General manager, Marketing director, Director of Consulting,  Director of Testing, Sales director).
• With the US marketing team.
• With the Corporate marketing/ communication/ website teams.
• With newly acquired companies.
• Other interactions with sales teams, European experts, consultants, external agencies.