Communications Director, Digital - 12-Month Fixed Term Contract

POSITION SUMMARY
Greenpeace USA (GPUSA) seeks an experienced Communications Director, Digital who is passionate about digital organizing, advancing progressive change, has a track record of success in digital platform management, and a deep understanding of current digital & social media trends and technologies. The Communications Director, Digital is responsible for managing a team of technical experts, growing and maintaining Greenpeace US’s digital audiences, building strategic digital campaigns, and experimenting with digital tools to increase our digital footprint and impact. This position will develop and execute a comprehensive digital strategy, aligned with Greenpeace USA’s organizational objectives, including creating and implementing a content strategy that effectively delivers key messaging. This role requires a deep understanding of digital strategy and organizing, SMS and peer texting tools, content development, social media account management, email marketing and website management. 

The Communications Director, Digital is a 12-month fixed term contract, full-time, exempt, benefits-eligible role, based in a Greenpeace USA-approved location (CA, CT, DC, MD, NY, NJ, VA) and will report to the Senior Director of Communications.

ROLE RESPONSIBILITIES

• Strategic Leadership
  • Oversees Greenpeace USA's digital mobilization and social media strategy, shaping and executing a comprehensive and aggressive digital communications strategy that is both data-driven and audience-centric
  • Plans for, creates and identifies good opportunities for digital campaigns (including both long-term and rapid-response campaigns) to support our advocacy, fundraising, and community-building  goals -- and leads the Digital team to capitalize on those opportunities 
  • Oversees the management of Greenpeace US’s existing website and a small constellation of microsites with occasional content updates 
  • Oversees email list health and hygiene and our digital infrastructure (i.e. website, digital platforms and digital tools)
  • Uses data-driven insights to assess campaign performance and ROI
  • Drives continuous improvement by analyzing digital marketing metrics, identifying areas for optimization, and iterating on strategy
  • Executes strong decision-making in creating compelling and engaging content tailored for multiple digital platforms, ensuring consistency in tone, messaging, and branding.
  • Oversees the daily management of social media channels, ensuring timely responses, community engagement, and consistent brand storytelling
  • Implements strategies for proactive engagement and responsive communication
  • Anticipates and adapts to emerging trends and shifts in the social media and digital marketing landscape, identifying new opportunities for engagement and outreach
  • Liaises with the Development (fundraising) team to create best-in-class integrated user journeys, segmentation strategies, with the mindset of "One Greenpeace” campaigns
  • Manages content calendars and oversees the creation and distribution of high-quality content across all digital channels
  • Develops and implement rapid response strategies to protect GPUS’s reputation in times of social media challenges

• Communication and Collaboration

  • Leads the Digital team’s strategy on supporter journey and systems, automation, and integrate cross departmental priorities, like fundraising and volunteer recruitment, into these journeys
  • Leads in building regular reporting and analysis of digital performance to the Senior Director of Communications, Senior Leadership and Management Teams as well to the organization at large 
  • Works with Digital team members and Senior Director of Communications, to develop departmental priorities, objectives, staffing, and budgets, and tracks throughout the year
  • Works with the Digital Platforms Lead and the Communications Director, Brand to own the management and evolution of the Greenpeace US website, ensuring needs are balanced between competing organizational goals and inter-department needs
  • Collaborates with leadership of other departments and other Greenpeace offices around the world to develop ambitious and creative strategies for engagement and supporter-centric digital campaigns
  • Advises and supports Greenpeace leadership on digital communication strategies, leveraging emerging trends and technologies to advance key priorities and initiatives

• Team Management

  • Manages a team of digital and content experts, responsible for ensuring that multi-channel engagement strategies across different campaign verticals are compelling, effective, and executed at the highest levels
  • Coordinates with other managers in the department to allocate staff resources appropriately, manage staff, and foster a team that is fit to purpose 
  • Maintains a culture of learning, experimentation and iteration across all our channels. Seeks out new practices and learnings from others both within and outside the organization

ROLE REQUIREMENTS

• Knowledge and Experience:
  • Minimum 10 years leading digital campaigns, communications, and/or fundraising
  • Minimum 5 years of management experience supervising professionals and directing large, national or international projects
  • Strong background in content strategy, digital organizing, social media, and project management, as well as experience in online fundraising, digital advertising, website development, and multimedia design.
  • Proven team management skills, budgeting, analytical, and organizational skills
  • Experience successfully leading and collaborating on projects or teams in a large, complex, national or international organization
  • Track record of successfully developing and leading innovative projects; commitment to testing and learning
  • Expertise in a range of digital tools and tactics, and have a good understanding about the different ways they can be leveraged in different campaign contexts (e.g. fundraising vs. driving event attendance, legislative advocacy vs culture change, rapid response vs. planned campaign arcs, paid vs organic growth, etc.)
  • Experience with digital and relational organizing tools, social media management systems, and/or CRM platforms (such as Hootesuite, Frame.io, Canva, Asana, Hustle, Bonterra EveryAction, OptinMonster, or others)

• Skills/Attributes/Competencies: 

  • Adept at leading highly-skilled, diverse and remote teams
  • Able to collaborate with multiple teams across numerous projects, set and review goals, assess risks and outcomes, and analyze data; 
  • Strong interpersonal skills with experience in cross-cultural settings and global experiences
  • Self-motivated, highly organized, and collaborative – ability to drive projects forward independently with a creative approach and attention to detail in a dynamic environment
  • Confident and agile decision-maker, able to strategically-deliver at high quality under tight timelines in a dynamic environment
  • Cultural competence, awareness and empathy with the capacity to listen, understand, communicate with, learn from and effectively interact with people across cultures
  • Advanced analytical skills, including the ability to track and analyze data and insights to measure effectiveness of digital efforts
  • Strong attention to detail
  • Receptive to feedback and eager to apply learning to future work, actively seeking out and embracing learning opportunities.
  • Excellent writing and copy-editing skills
  • Ability to think creatively, generate new ideas, and develop innovative solutions.
  • Commitment to honesty, integrity, and ethical behavior in all aspects of work
  • Resilient, with the ability to bounce back from setbacks, overcome challenges, and maintain motivation in the face of adversity

• Other:

  • Willingness and ability to work outside of normal business hours, across time zones and/or on weekends, as required, and potentially with little notice
  • Willingness and ability to travel domestically and/or internationally and to be in attendance for in-person activities, meetings and trainings 1-5 days per quarter, and as needed

COMPENSATION

Greenpeace offers a competitive benefits package including medical, dental and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan. 

This role is graded at a level 5, and a salary within the range of $114,240 and $131,376 and is anticipated to be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices.